Interoffice Best of the Best (BOB) Campaign of the Year Award Letters
Profero leadership chooses the three best campaigns each year and awards the creative teams responsible with a celebratory cleaver award known officially as the Best of the Best (BOB) Campaign of the Year Awards in recognition of their work. The BOB Award is meant for bragging rights within the company more than anything else and is just what it sounds like — cleavers of varying sizes according to rank affixed to a wooden base.
This particular year the cleavers took longer than expected to make, and I was asked to write up letters to the winners with a humorous tone. All three follow the same structure but differ in the second paragraph where I played with the concept of the cleaver’s size to help make each team seem like a winner in their own right.
BOB Award Letter, First Place (London)
colin.d.kennedy 