The NBA All-Star Game and accompanying hoopla (pun?) is set to begin today in New York City and last through the weekend. For the first time in its history, the events of All-Star Weekend will be split between two venues: Madison Square Garden, home of the New York Knicks and Barclays Center, home of the Brooklyn Nets. This should prove to be a great marketing strategy by the NBA and its new commissioner, Adam Silver, because fans across the world will get an up-close look at not one but two effective ways to run a franchise into the ground.
When it was announced prior to the 2013-2014 season that the 2015 All-Star Game would be held in New York City, both franchises thought they would be boasting a good deal of success by the time the big game rolled around. The Knicks were coming off their best season in more than a decade with superstar Carmelo Anthony as the face of the franchise, and the Nets were sitting pretty in their new Brooklyn digs with their own superstar, Deron Williams, leading a seasoned team with championship aspirations. Now, less than a year and a half removed from those days of relative prosperity and attainable hope on the horizon, the New York Knicks have the worst record in the league and the Brooklyn Nets are fighting for the last playoff spot in a historically weak Eastern Conference. Welcome, NBA fans, to the Mecca of Basketball.
So how did it go so wrong so fast?
After his trumpeted purchase of the Nets franchise in 2010, owner Mikhail Prokhorov looked like a leader that would demand success no matter the cost. He moved the team out of the Jersey swamps into a trendy and accessible part of Brooklyn. He spent a lot of money to retain Williams, and spent even more money and future draft picks to bring in players with nothing more than name recognition and bloated contracts in Joe Johnson and Gerald Wallace. His triumphant claim that the Nets were following a blueprint to greatness was in full effect, and he wasn’t shy about letting New York’s incumbent team know. But there must have been some errors in the schematic or something because it’s been more like a guideline to disaster.
Now owning a team that looks mired in mediocrity with no promise for the future and is hemorrhaging money at a near fatal rate, losing $144 million last season, according to Grantland.com, Prokhorov wants to cut his losses. The Russian billionaire owner wants out of a Nets situation that looks bleak with aging, injured players taking up cap space, and bleaker still that the franchise was never able build a stronger brand and steal more fans from its crosstown rival. The Nets couldn’t capitalize on all the bullshit that Brooklyn and its hipster identity conjures, which is surprising because it seems to do wonders for every other product that latches onto the borough’s namesake. (I’m looking at you, Baked in Brooklyn chips.) So being a smart businessman who got to where he is today by making smart business decisions, Prokhorov is looking to sell, according to ESPN, and started fielding offers for his stake, which includes 80 percent of the team and 45 percent of Barclays Center. (Shoutout to Jay-Z who out-businessman’d Prokhorov by selling his share of The Nets and Barclays Center in September 2013.)
Then there are those businessmen who aren’t smart, don’t make sound business decisions, and fall ass backwards into success. Ladies and gentlemen, Knicks owner, James Dolan.
Where to begin with this guy. His track record of failure isn’t hard to unearth as it spans several industries, but his negative impact on the Knicks pretty much began as soon as he took over for his father as primary owner of the team in 1999. His ineptitude continues to hurt the franchise to this day. From insisting on being more hands-on than any owner should, to shelling out exorbitant contracts with little justifiable cause, to relying on his emotions when dealing with players, if there’s a way to do something wrong, Dolan has almost certainly done it. For good measure, he was also embroiled in a sexual harassment scandal involving a female Knicks executive and former Knicks president of basketball operations, general manager, and coach Isiah Thomas. Quick summary of that story: The asshole fired a woman because she reported being sexually harassed at the workplace.
Again, not the only time Dolan has reportedly treated other people like they don’t exist. A story almost two years ago floated around that alleged Dolan threatened to fire a Madison Square Garden security guard because she didn’t recognize him and then proceeded to ask for his ID, which he wasn’t wearing. That story again: Dolan tried to have a woman fired for doing her job.
These are the makings of an evil man. There’s nothing else he could do that would shock and appall you more than you have already been shocked and appalled. Oh, except for this little nugget of gold. Last week a letter written by Dolan to a Knick fan surfaced in which he berates the fan and flings baseless accusations about the man’s lifestyle and reputation, ultimately telling him to start rooting for the Nets because “the Knicks don’t want you.” This in response to a message originally sent by the fan to Dolan criticizing him and his decisions as head of the Knicks. A self-proclaimed “Knicks fan for in excess of 60 years,” the fan wrote of his frustration with the franchise and the common thread that he believes has been woven through the failure: James Dolan. So Dolan receives this fairly tame and certainly honest perspective of one fan’s plight and responds by calling him an alcoholic who, he bets, is a “negative force in everyone who comes in contact with you.” Projecting much, Dolan? Take a look at the email conversation in full if you don’t believe me. This would be hard to make up.
I’m having trouble wrapping my head around Dolan’s actions here. Aren’t people like Dolan, who are not as important as they’d like to think, too busy to read hate mail and then respond to said hate mail with an even hate-ier piece of hate mail? Shouldn’t he be out absorbing companies with his low-ball offers or evading taxes via a complicated string of loop holes? I mean, what kind of evil, billionaire tycoon does he think he is? If he’s going to even dignify a response, at least instill a little fear, make a threat or two. It’s not encouraging behavior from the evil guy in charge of my team. Sure, he hasn’t been running a successful sports franchise in the Knicks, but he was racking up major points as a real life villain and that’s cool. It was at least something to root for. New York City is just a better place when there’s a bad guy we all love to hate, and I for one was hoping Dolan could fill the void. But now I’m concerned Dolan will screw this up, too. It’s no wonder the Knicks have trouble making shrewd trades or luring big name free agents to sign when this mope can’t even do the one thing he’s qualified to do right.
But back to this Mecca of Basketball folklore for a minute. I’ve read countless recollections of the good ol’ days when New York City was the epicenter of basketball, and how anyone who was anyone had to prove their worth here if they expected to play in the collegiate or professional ranks. But as someone who was born in New York City in the ’80s, all I can truthfully lend to that narrative is that there’s a lot of asphalt here and some of that asphalt may or may not have a basketball hoop. There’s no unique basketball pulse that runs throughout the five boroughs, and there are certainly no facilities that set the benchmark for basketball purity and work to cultivate and instill that standard. Believe me, I’ve looked. The basketball sancta that did exist in New York are now nothing more than stops on a very specialized tourist’s itinerary.
Even the talented prospects that once dominated the city’s high school circuit are now choosing to play for schools out in New Jersey or Connecticut. Those schools have the resources, the staff, and the time to mold a teenage prospect into an highly touted college recruit and ultimately an NBA player. What do New York City schools have? Besides old gyms with low ceilings and warped floors, not much else.
I attended a private middle school with Joakim Noah, current center for the Chicago Bulls. In the interest of his basketball career (at the age of 12 or 13), he left that private school to attend a different private school in Brooklyn and then transferred again to a high school in New Jersey that is known for its basketball program. If Noah, whose French Open-winning father and former Miss Sweden mother, needed money and connections to achieve his dream, what chance does Mikey from Bed-Stuy have? Mikey can hoop it up at the court down the block until his Nikes wear thin, but where’s the hope that he can make something of his talent? Where’s the determination and hard work that is borne by that hope?
At least Mikey can still watch professional basketball, you might say, seeing as there are now two teams in his city. Surely that’s accessible. Well, would you like to venture a guess as to which team has the most expensive tickets? The New York Knicks at an average price of just over $129. The same Knicks that are currently the worst team in the league. Nets tickets aren’t much better. And he can forget about going to Sunday’s All-Star Game at Madison Square Garden where tickets on StubHub are starting at over $800.
Mikey shouldn’t waste his money or his time on the Knicks, and he definitely shouldn’t voice his displeasure because Dolan will very quickly and spitefully let him know that the Knicks don’t want him anyway.